Roller Express is operated by the same team behind Skate Factory, a retail store in Gloucester with origins as far back as 1976, which creates bespoke roller skates, and sells a range of skateboards and accessories while operating a not-for-profit community membership club. The Roller Express venue follows the same core principles as Skate Factory: encouraging participation in roller skating as a leisure activity, by keeping products and experiences as low-cost and accessible as possible, and facilitating a safe space for skaters of all ages and abilities.