Peel Retail & Leisure has announced another record period of sales and footfall performance at Gloucester Quays, up +11% and +7% respectively. The top 10 UK outlet is also celebrating its 15th Anniversary, going from an exciting new destination in the South West when it launched in 2009, to establishing itself as one of the best performing in the country, and the dominant retail and leisure hub in the historic City of Gloucester.
Covering April 2023 to March 2024, Gloucester Quays benefitted from a significant sales uplift compared to the previous year. Leading the performance increase was the destination’s retail offer, with double-digit growth at +12%, bolstered by exciting leasing in that time, as international powerhouse brands Next and Puma were added to the scheme, alongside upsizes for the likes of Mountain Warehouse, Hallmark and Yankee Candle.
Gloucester Quays’ F&B also increased revenue year-on-year, the +9.5% rise supported by the addition of new Turkish restaurant brand Anatolian Palace. While restaurants generated a sales uplift of +6.6%, it was the outlet’s coffee shops that showed the most growth at +17%, pointing to longer dwell time and headroom at the destination for this category, while highlighting the increasing importance of cafes as part of an all-day, shopping experience.
Meanwhile, the +7% footfall uplift indicates the increasing relevance of an outlet shopping and dining experience for Gloucester Quays’ vast local and tourist catchment. The positive change to visitor numbers was outperformed by the +11% sales boost, suggesting that not only is the top 10 UK outlet attracting more customers, but higher average spend as well. This is further evidenced by car park use, which was up +14% on the previous year.
Footfall growth and increased car park use are no doubt connected to Gloucester Quays’ unmatched, free-to-attend, all-year events calendar and waterside location. With the 15th Anniversary celebrations taking place over the next 12 months, the destination is set to increase its appeal to customers and brands alike.
Paul Carter, Asset Director at Peel Retail & Leisure, commented: “This time last year, we were celebrating a +6% increase in sales, in the context of a challenging retail environment. Now, we have raised the bar again, the +11% sales and +7% footfall increases are a clear indication that our visitors are dedicated to spending their time and money at Gloucester Quays. As an established, top 10 UK outlet with consistent growth, we are committed to taking this customer experience even further, continuing to tailor the offer to match exactly what our loyal catchment wants and needs.”
Mark Whittaker, Executive Director – Peel Retail & Leisure, added: “When Gloucester Quays first launched in 2009, it did so amidst the most difficult economic circumstances, with the impact of the global recession being sharply felt. Fast forward 15 years and it’s clear to us that we have a format that has enduring appeal, taking Gloucester Quays from a designer outlet many commentators thought wasn’t needed, to one of the best performing in the country and a vital part of this historic city. We’re proud of the journey the destination has taken, and this landmark moment, alongside record performance, only gives us more reasons to be excited about the future of Gloucester Quays.”
The enduring strength of Gloucester Quays as an established outlet is exemplified by its sales and footfall growth, but also by its ability to attract best-in-class and exciting brands.
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Notes to Editors
About Gloucester Quays
Gloucester Quays is a thriving 60-acre development located in the City of Gloucester next to the historic docks, museums and Gloucester Cathedral, all within easy reach of the Cotswolds.
About Peel L&P – Realising Possibility
Peel L&P is an ambitious regeneration business which owns and manages 12 million sq ft of property and 20,000 acres of land and water across the UK, with a total portfolio value of over £2.5 billion.
Established in 1972, it has generations of history, heritage and expertise and is responsible for some of the most transformational projects in the country including The Trafford Centre, Peel Waters’ MediaCity and Peel NRE’s Protos energy and resource hub in Cheshire.
Other Peel Waters regeneration sites include Liverpool Waters, Wirral Waters, Trafford Waters, Manchester Waters, Glasgow Waters and Chatham Waters with a development pipeline of around 30,000 homes, 10 million sq ft of commercial space and circa 160 acres of public realm over the next 20 to 25 years.
As part of The Peel Group, it strives to make a positive impact on people’s lives and is a key partner in helping central and local Government tackle unemployment, reach net zero carbon targets, solve the housing crisis and level-up the country’s regions to improve the prosperity, climate resilience and health and wellbeing of communities.
Peel L&P has accelerated its action towards addressing climate change and biodiversity loss, and its five-year sustainability plan is aligned to the United Nations Sustainable Development Goals. It was also the first company in the UK to third party verify buildings as net zero carbon, as defined by the UK Green Building Council.
Peel L&P’s specialisms include large-scale mixed-use regeneration schemes, residential, retail, industrial and logistics, hospitality & leisure, and low carbon energy development.
We see possibility. We deliver transformation.
More information at www.peellandp.co.uk or follow us on Twitter @PeelLandP and LinkedIn
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